About Me<\/span><\/h4>\n

I used to be a very unhealthy marketing agency owner.<\/p>\n

I was overweight as a result of years of poor habits in nutrition, exercise and lifestyle.<\/p>\n

I drank a little, pretty much every night, ate everything I wanted, but always felt bloated. I snored and suffered sleep apnoea.<\/p>\n

My skin and stamina were poor, I often felt lethargic, sometimes my memory would let me down. I was a stereotypical stressed and \u2018moody\u2019 businessman and the wrong side of 50.<\/p>\n

 <\/p>\n

What changed<\/span><\/h4>\n

I regularly listened to podcasts (like Tim Ferriss \/ Joe Rogan) and occasionally one would discuss nutrition and I started to look at the idea of food differently. Not as an art form or to be unconsidered, but as something more scientific. More medical and mindful.<\/p>\n

I became worried about developing age related illnesses as a consequence of my poor habits. Things like cancer, cardiovascular disease, diabetes and especially dementia.<\/p>\n

As a \u2018marketing guy\u2019 and a huge sceptic, I also recognised marketing was part of the problem. I understood how I\u2019d been programmed to ignore what my body was saying and listen to the 'medical experts', sponsored by or influenced by the food and pharmaceutical industries.<\/p>\n

For years food manufacturers have used marketing and lobbying to re-programme the way we as a society think, feel and believe in food and to economically direct us towards their profitability by changing and normalising behaviours that go against nature and do not serve our health.<\/p>\n

So, I began to listen, read, collect data, analyse and educate myself to plan a change.<\/p>\n

I found and studied medical research articles on real scientific websites such as PubMed and read many books on the subject.<\/p>\n

I began to change my lifestyle, and have never felt healthier or been healthier.<\/p>\n

I even managed to lose 40 Kilos in the process.<\/p>\n

The change was so dramatic I found people asking why, and how, and to help them to do the same. I could bore people to death for hours on the science and answering questions. I'm so passionate about the benefits that I wanted to share this opportunity with people like me.<\/p>\n

So, I trained as a Health Coach and now support the implementation of healthy lifestyle habits for people, especially ones that run businesses and their staff, because I can relate to their challenges.<\/p>\n

Especially those that have little time, lots of stress and the same worries I had about ageing, weight gain and living a longer healthy life by preventing illness, and are possibly concerned their bad habits could affect the lives of their children, and their children's children.\u201d<\/p>\n

I\u2019m no fitness freak or nutrition nerd. No woowoo wally.<\/p>\n

I love eating. But I find so called \u2018healthy food\u2019 bland.<\/p>\n

I didn't enjoy exercise. But I want to be healthy and fit without following an exhaustive, time-consuming exercise programme.<\/p>\n

Over the hundreds of hours of study and years of self-experimentation, I've learned how to look healthy, feel healthy, live healthy and slow-down the ageing process and be physically the best my genes will allow. In the process cutting the risks to the most common causes of death: cancer dementia, diabetes and heart disease in the process.<\/p>\n

I want you to experience these benefits as well.<\/p>\n

By understanding, planning and committing to engaging in behaviours that promote your optimal gene expression.<\/p>\n

My job as a health coach is to support you.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

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